Wildform founders César DeLeön Ramirêz and Caroline De Sousa have been friends for over 20 years. Jersey kids who loved the big city, they grew up sneaking out to downtown clubs and getting their palms read. Wildform is the result of decades of experience in the hair industry, a helluva lot of hustle, and sage advice from a shaman or two.
Wildform is founded on the belief that all humans deserve to feel confident and beautiful. Our products are genderfluid, ethically-sourced, and sustainably packaged.
An in-demand celebrity stylist with roots in Puerto Rico, César grew up in a cloud of hairspray in his family’s neighborhood salons. His work appears in print, on the runway, and on the heads of celebs from Demi and Solange to the Kardashians. Dissatisfied by the quality of wigs available for his clients, he tweaked and modified them into his own bespoke creations. Eventually it made sense to design his own. Viola, Wildform.
Caroline is steeped in the world of beauty. For over a decade, this mama of three brought her unparalleled eye to the iconic hairdressing company TONI&GUY, serving as their creative innovator and VP of Marketing. Her keen sense of style and cosmic curiosity, honed over a childhood spent between New York and Brazil, has made her an in-demand asset in the world of intentional beauty.